Say Hello Mo!

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<channel>
	<title>Say Hello Mo!</title>
	<link>http://www.sayhellomo.com</link>
	<description>Say Hello Mo!</description>
	<pubDate>Sat, 09 Mar 2013 18:12:31 +0000</pubDate>
	<generator>http://www.sayhellomo.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Huy Fong Sriracha Sauce</title>
				
		<link>http://www.sayhellomo.com/Huy-Fong-Sriracha-Sauce</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/Huy-Fong-Sriracha-Sauce</comments>

		<pubDate>Sat, 09 Mar 2013 18:12:31 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">5146042</guid>

		<description>Collaboration with copywriter Ryan Iverson
*my execution of his concept, see the rest on his site

Though it may seem foreign, Huy Fong Sriracha—or "Rooster Sauce" as many people call it— is, and has always been, made in the U.S.A.

We’re used to having American brands advertised to us in a certain way. Let’s present Huy Fong Sriracha with these same signifiers, allowing it to stake its claim as an American sauce.

&#60;img src="http://payload142.cargocollective.com/1/0/21351/5146042/frenchfries_v2_colorcorrected.jpg" width="670" height="377" width_o="1200" height_o="677" src_o="http://payload142.cargocollective.com/1/0/21351/5146042/frenchfries_v2_colorcorrected_o.jpg" data-mid="27645156"  border="0" align="left"/&#62;{&#60;img src="http://payload142.cargocollective.com/1/0/21351/5146042/frenchfries_v2_colorcorrected2.jpg" width="670" height="377" width_o="2048" height_o="1155" src_o="http://payload142.cargocollective.com/1/0/21351/5146042/frenchfries_v2_colorcorrected2_o.jpg" data-mid="27645472"  border="0" align="left"/&#62;</description>
		
		<excerpt>Collaboration with copywriter Ryan Iverson *my execution of his concept, see the rest on his site  Though it may seem foreign, Huy Fong Sriracha—or "Rooster...</excerpt>

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	<item>
		<title>Warcraft</title>
				
		<link>http://www.sayhellomo.com/Warcraft</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/Warcraft</comments>

		<pubDate>Fri, 01 Mar 2013 20:13:26 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[integrated, 72andSunny, pitch]]></category>

		<guid isPermaLink="false">4924789</guid>

		<description>THE CHALLENGE:
Attract new audiences to the game, and grow the subscription base of WoW.

THE IDEA:
You were meant for more. You were meant for adventure. Exhilaration. Maybe even greatness. To charge your enemies with no fear. You were meant to run with comrades you never knew you had. And experience the impossible. You were meant to inhabit a place where the laws of parents and bosses don’t apply. You were meant to level up your life. And discover the true version of yourself.

YOU WERE MEANT FOR THIS WORLD
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/Screen shot 2013-03-01 at 10.36.20 AM.png" width="670" height="377" width_o="1356" height_o="765" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/Screen shot 2013-03-01 at 10.36.20 AM_o.png" data-mid="27307125"  border="0" align="left"/&#62;
Not everyone is meant for Warcraft. But many are. They just don’t know it yet. This campaign helps people recognize that they are meant for this world and makes it a fun, exciting place to check out.

WARCRAFT WEEK
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/USATODAY_WOW_WEEK.png" width="670" height="753" width_o="678" height_o="762" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/USATODAY_WOW_WEEK_o.png" data-mid="27317378"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_week_banner1.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_week_banner1_o.jpg" data-mid="27317619"  border="0" align="left"/&#62;
Launch with Warcraft Week where the Warcraft nation will take over New York City to create a moment when all the lines are blurred. It'll be a week of larger than life stunts, events, shops and beer. Falling on October 5th through the 10th, Warcraft Week begins at the end of the in-game Beer and Brewfest and culminates on the eve of Comicon NY. 

WARCRAFT BEER
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_beer.jpg" width="670" height="484" width_o="1756" height_o="1270" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_beer_o.jpg" data-mid="27316917"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_tavern_exterior.jpg" width="670" height="446" width_o="800" height_o="533" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_tavern_exterior_o.jpg" data-mid="27316922"  border="0" align="left"/&#62;
Beer is the predominant beverage of choice in Azeroth. Fans have been designing their own labels for years. Let’s bring that beer to life. Pair up with a brewing company to produce limited edition Warcraft beers from regions in Azeroth. Release to coincide with Warcraft beerfest, Sept 20-Oct 5.

AZEROTH POP-UPS
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/storefront_bbb.jpg" width="670" height="502" width_o="1200" height_o="900" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/storefront_bbb_o.jpg" data-mid="27316840"  border="0" align="left"/&#62;

LIVE FROM WARCRAFT WEEK
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/Fallon_in_WoW.jpg" width="670" height="432" width_o="670" height_o="432" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/Fallon_in_WoW_o.jpg" data-mid="27320343"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/JFallon_Hulu.jpg" width="670" height="550" width_o="1348" height_o="1107" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/JFallon_Hulu_o.jpg" data-mid="27317046"  border="0" align="left"/&#62;
We’ll partner with Jimmy Fallon, renowned gamer and late night host, for a week of “Live from Warcraft Week” segments. Segments could cover everything from an interview to a snapshot of the goods for sale at the pop-up store.

ZEPPELIN FLY BY
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/ZEPPELIN.jpg" width="670" height="503" width_o="670" height_o="503" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/ZEPPELIN_o.jpg" data-mid="27319003"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/WOW_JERSEY.png" width="670" height="422" width_o="670" height_o="422" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/WOW_JERSEY_o.png" data-mid="27322471"  border="0" align="left"/&#62;
To share Warcraft week with those not in New York, we’ll fly an iconic symbol from within the game over
sporting game events in key markets. During fly overs an invitation to stadium attendees will let them
blue-tooth or NFC connect with their mobile devices to receive a promo code for trial sign-up and unlock a jersey for any character created with the trial that week.

VIRGIN AMERICA PARTNERSHIP
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_Virgin_v3.jpg" width="670" height="446" width_o="760" height_o="506" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/WoW_Virgin_v3_o.jpg" data-mid="27317152"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/WOWPLANE_INT.png" width="561" height="423" width_o="561" height_o="423" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/WOWPLANE_INT_o.png" data-mid="27317255"  border="0" align="left"/&#62;
What better way for new players to sample Warcraft, then while a captive audience in flight. We’ll partner with Virgin America to promote the launch of Warcraft Week. Starting mid September all Virgin American flights will include a version of Warcraft. Playable on their in-flight entertainment system, and save to your new battle.net account and free in-flight wifi sponsored by World of Warcraft.

WARSCHACH/ADULT SWIM BUMPERS
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/bumper_axe.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/bumper_axe_o.jpg" data-mid="27317894"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/bumper_copy_axe.jpg" width="670" height="377" width_o="670" height_o="377" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/bumper_copy_axe_o.jpg" data-mid="27317900"  border="0" align="left"/&#62;
We’ll run short bumper spots on Adult Swim that mimic the interesting little factoids they run, except ours will have a twist,  we’ve got Warcraft inspired Rorschach tests to help you realize you were meant for this world.

WARSCHACH WILD POSTINGS
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/Wild_Postings_blots.jpg" width="670" height="539" width_o="1345" height_o="1084" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/Wild_Postings_blots_o.jpg" data-mid="27317775"  border="0" align="left"/&#62;
We’ll extend this into city blocks, where you can test yourself at eye level.

WARSCHACH ANIMATED BANNER ADS
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/WARSCHACH_BANNERS.png" width="670" height="439" width_o="700" height_o="459" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/WARSCHACH_BANNERS_o.png" data-mid="27319177"  border="0" align="left"/&#62;

TRAVEL AZEROTH POSTERS
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/AZEROTH_BARRENS.jpg" width="670" height="905" width_o="670" height_o="905" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/AZEROTH_BARRENS_o.jpg" data-mid="27319963"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/AZEROTH_POSTERS-variety.jpg" width="670" height="327" width_o="680" height_o="332" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/AZEROTH_POSTERS-variety_o.jpg" data-mid="27319947"  border="0" align="left"/&#62;
Classic style travel posters featuring exciting locales that can be found and discovered within Azeroth. Posters can work as print or online ads. Special edition silkscreened prints can be available for purchase.

Examples: Hunt Nagrand, Climb the Storm Peaks of Northrend, Fish Vashjir, Discover Uldum
Discovery awaits you. Get your free passport to a boundless destination at warcraft.com

AZEROTH ONLINE TRAVEL ADS
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/yelp_brill.jpg" width="670" height="506" width_o="998" height_o="754" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/yelp_brill_o.jpg" data-mid="27320839"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/expedia_wow.jpg" width="670" height="456" width_o="1000" height_o="681" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/expedia_wow_o.jpg" data-mid="27320834"  border="0" align="left"/&#62;&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/MtHyjal_groupon.jpg" width="670" height="520" width_o="1096" height_o="851" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/MtHyjal_groupon_o.jpg" data-mid="27320846"  border="0" align="left"/&#62;
Ads and reviews placed on sites such as Yelp, Expedia and Groupon appearing as actual places to visit and travel to. Viewer would click the ad or review and be linked directly to the WoW free trial sign up.

SHOW PARTNERSHIPS
Partner with various shows to create custom promos for their casts. Promos will run within commercial
blocks and special episodes of the associated shows. Promos will highlight specific locations and activities in Azeroth. 

Shows: Conan, Community, Workaholics, Dirty Jobs, Shark Week, Mythbusters, Man vs. Wild , Deadliest Catch.
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/conan_hemet_wow.jpg" width="640" height="366" width_o="640" height_o="366" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/conan_hemet_wow_o.jpg" data-mid="27321059"  border="0" align="left"/&#62;
Sample Promo – Conan and Andy follow Hemet Nessingwary as he stalks a mightly Elekk in Nagrand 
Conan: So what’s the idea here:
Hemet: I am going to shoot it in the face.
Conan: That’s your plan? I didn’t have to come all the way here to see that. I could have just waited until a bear got confused in Glendale. I don’t want to see muskets. Look at that girl over there! She is conjuring a fireball! I want to do that.
Hemet: The musket is a powerful ally.
Conan: Oh come on! Make me some magic.
Hemet: Are you sure you don’t want me to shoot you in the face?

WEBSERIES
Unbound, with Anthony Bourdain
Web series (live action) in the style of Anthony Bourdain’s “Layover.” Bourdain travels through Azeroth talking about experiences both good and bad and conveying the spirit of adventure through these posts. Rather than talking about Azeroth as a whole, the series will capture the smaller, unique areas and aspects of Warcraft. Episodes highlight specific spots within Azeroth. Real life reproductions of in game settings. 

Sample episode
&#60;img src="http://payload131.cargocollective.com/1/0/21351/4924789/BOURDAIN.jpg" width="640" height="382" width_o="640" height_o="382" src_o="http://payload131.cargocollective.com/1/0/21351/4924789/BOURDAIN_o.jpg" data-mid="27320581"  border="0" align="left"/&#62;
VO Bourdain:
The military might of Ironforge is legendary throughout Azeroth. What is perhaps lesser known is that coursing through the molten veins of this underground metropolis is a vast community of skilled artisans and unparalleled craftsmen. I caught up with one of Ironforge’s legendary brewmasters to sample some ales.
Bourdain: Alright so what are we drinking here.
Thunderbrew Apprentice: This is our Thunder Brew stout.
Bourdain: Alright lets give it a go.
(sips)
Bourdain: Wow, that’s strong.
Apprentice: Aye
Bourdain: It’s good, but god damn.</description>
		
		<excerpt>THE CHALLENGE: Attract new audiences to the game, and grow the subscription base of WoW.  THE IDEA: You were meant for more. You were meant for adventure....</excerpt>

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		<media:thumbnail url="http://payload131.cargocollective.com/1/0/21351/4924789/prt_1360112119.png" />

	</item>
		
		
	<item>
		<title>Dreamify </title>
				
		<link>http://www.sayhellomo.com/Dreamify</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/Dreamify</comments>

		<pubDate>Wed, 20 Jun 2012 15:55:51 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[website, app, design]]></category>

		<guid isPermaLink="false">3624690</guid>

		<description>sleep. dream. socialize

Do you wish you could remember your dream from last night? Dreamify is a tool designed to do just that and more. 

Dreamify allows you to record your dreams instantly. Once you've logged your dream Dreamify will weave it into the the subconscious community, see dream trends in your area and beyond. Find out more about what you dreamt as well as what everyone else is dreaming about. Put your subconscious on the record. Let's see what is on our minds. 


App
&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_1.jpg" width="432" height="329" width_o="432" height_o="329" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_1_o.jpg" data-mid="27623869"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_2.jpg" width="432" height="329" width_o="432" height_o="329" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_2_o.jpg" data-mid="27623871"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_3.jpg" width="432" height="329" width_o="432" height_o="329" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_3_o.jpg" data-mid="27623872"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_4.jpg" width="432" height="329" width_o="432" height_o="329" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_4_o.jpg" data-mid="27623873"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_5.jpg" width="432" height="329" width_o="432" height_o="329" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_5_o.jpg" data-mid="27623874"  border="0" align="left"/&#62;
Dreamify is really easy to set up. Just select a simple set of options like alarm, alarm tone and snooze then you're ready to dream. The app stays open while you sleep and is ready to record when you wake. Just press record and speak. You're dream is then logged and archived to your account. You can share as much as you want with your friends and the rest of the dream community.


Website
&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_siteV4.jpg" width="670" height="397" width_o="2048" height_o="1214" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_siteV4_o.jpg" data-mid="27580523"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_audioV3.jpg" width="670" height="397" width_o="2048" height_o="1214" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_audioV3_o.jpg" data-mid="27580527"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_fbooklisten.jpg" width="670" height="351" width_o="2048" height_o="1074" src_o="http://payload66.cargocollective.com/1/0/21351/3624690/dreamify_fbooklisten_o.jpg" data-mid="27580536"  border="0" align="left"/&#62;
The website is the gateway to the community. There you can see dream trends, track certain types of dreams, listen to other users entries and share your findings with friends through social media.</description>
		
		<excerpt>sleep. dream. socialize  Do you wish you could remember your dream from last night? Dreamify is a tool designed to do just that and more.   Dreamify allows you to...</excerpt>

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		<media:thumbnail url="http://payload66.cargocollective.com/1/0/21351/3624690/prt_1340225736.png" />

	</item>
		
		
	<item>
		<title>72U YEAR ONE</title>
				
		<link>http://www.sayhellomo.com/72U-YEAR-ONE-1</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/72U-YEAR-ONE-1</comments>

		<pubDate>Wed, 20 Jun 2012 13:02:30 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[72andSunny, 72U]]></category>

		<guid isPermaLink="false">3623500</guid>

		<description>72U is an experimental one-of-a-kind communications school housed inside 72andSunny in LA. It's equal parts summer camp, project runway, portfolio school and a psychology test. Only the strongest survive. I was lucky enough to be part of YEAR ONE.

&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/72U_mo.png" width="395" height="537" width_o="395" height_o="537" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/72U_mo_o.png" data-mid="26482306"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/tumblr_lvjnm01D6u1r0ngveo1_1280.jpg" width="670" height="447" width_o="1280" height_o="854" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/tumblr_lvjnm01D6u1r0ngveo1_1280_o.jpg" data-mid="27580110"  border="0" align="left"/&#62;

72U project: Piñata Happy Hour
design,  new found appreciation for piñata crafting

72U started and it was up to the group to decide how to introduce ourselves to the agency. 
Our solution: craft piñata's that represent us! 

Combine the love of Domo and my nickname and you get... Domomo (filled with confetti, whiskey, party poppers &#38; facts about moi)
&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/IMG_0168.jpg" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/IMG_0168_o.jpg" data-mid="27321206"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/IMG_3438.jpg" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/IMG_3438_o.jpg" data-mid="27321210"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/IMG_3463.jpg" width="670" height="893" width_o="2048" height_o="2730" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/IMG_3463_o.jpg" data-mid="27321217"  border="0" align="left"/&#62;
*available for parties or to just hang around while you work

Dog Walking for 72andSunny
poster design

I love dogs and wanted to meet more people in the agency, my solution? DOG WALKING!
I posted these flyers around the offices of 72S to get everyone's attention. 

Final Result: new friends and amazing calves.

**Actual 72andSunny dogs, minus the fat one.

&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/LEO.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/LEO_o.jpg" data-mid="18774733"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/PENNY.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/PENNY_o.jpg" data-mid="18774776"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/GEORGE.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/GEORGE_o.jpg" data-mid="18774691"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/FATDOG.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/FATDOG_o.jpg" data-mid="18774622"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/BAILEY.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/BAILEY_o.jpg" data-mid="18774552"  border="0" align="left"/&#62;
___________________________________________


72U project: Let's Ride LA
logo, website, shirt design

Not enough people bike in LA. Those who do have bikes, usually end up leaving them in the garage. Most of where you need to eat, shop, etc is within a 2 mile radius from where you live yet most don't bike that. Bikes can go more places than cars and that's the point we wanted to make. Our goal is to see more bikers on the streets of LA.

OOH/digital campaign

LRLA Logo design: A strong yet casual mark that embodies both the fun and effortlessness of riding a bike.

&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/letsride_wavy_logo.png" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/letsride_wavy_logo_o.png" data-mid="18776721"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/Screen shot 2012-02-01 at 8.34.42 PM.png" width="670" height="321" width_o="1250" height_o="599" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/Screen shot 2012-02-01 at 8.34.42 PM_o.png" data-mid="18776124"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/lrla_fbook.png" width="670" height="597" width_o="773" height_o="689" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/lrla_fbook_o.png" data-mid="18776511"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/421743_225504220869909_1887846641_n.jpeg" width="670" height="893" width_o="720" height_o="960" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/421743_225504220869909_1887846641_n_o.jpeg" data-mid="18776533"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/408807_229732183780446_2020514476_n.jpeg" width="612" height="612" width_o="612" height_o="612" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/408807_229732183780446_2020514476_n_o.jpeg" data-mid="18776537"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/393920_230104170409914_2092915811_n.jpeg" width="670" height="502" width_o="960" height_o="720" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/393920_230104170409914_2092915811_n_o.jpeg" data-mid="18776542"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/screen.JPG" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/screen_o.JPG" data-mid="18776581"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/LRLA_underscreen.JPG" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/LRLA_underscreen_o.JPG" data-mid="18776607"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623500/72U_LRLA_bargroup.JPG" width="670" height="670" width_o="2048" height_o="2048" src_o="http://payload66.cargocollective.com/1/0/21351/3623500/72U_LRLA_bargroup_o.JPG" data-mid="18776622"  border="0" align="left"/&#62;</description>
		
		<excerpt>72U is an experimental one-of-a-kind communications school housed inside 72andSunny in LA. It's equal parts summer camp, project runway, portfolio school and a...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload66.cargocollective.com/1/0/21351/3623500/prt_1340215341.png" />

	</item>
		
		
	<item>
		<title>Arlington Garden</title>
				
		<link>http://www.sayhellomo.com/Arlington-Garden</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/Arlington-Garden</comments>

		<pubDate>Wed, 20 Jun 2012 12:58:49 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[app, design]]></category>

		<guid isPermaLink="false">3623489</guid>

		<description>COMING SOONER THAN EVER


&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623489/sewing_cat.gif" width="500" height="281" width_o="500" height_o="281" src_o="http://payload66.cargocollective.com/1/0/21351/3623489/sewing_cat_o.gif" data-mid="27321274"  border="0" align="left"/&#62;</description>
		
		<excerpt>COMING SOONER THAN EVER   </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload66.cargocollective.com/1/0/21351/3623489/prt_1340215651.png" />

	</item>
		
		
	<item>
		<title>NIKE Jordan / Inglewood H.S.</title>
				
		<link>http://www.sayhellomo.com/NIKE-Jordan-Inglewood-H-S</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/NIKE-Jordan-Inglewood-H-S</comments>

		<pubDate>Wed, 20 Jun 2012 12:53:47 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">3623421</guid>

		<description>WINGS OF THE FUTURE mural

Partnered with D’Wayne Edwards of NIKE on logo and mural development for Inglewood High School. I hand lettered and painted the mural for the school unveiling. 

&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/detail_wing2.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/detail_wing2_o.jpg" data-mid="26362880"  border="0" align="left"/&#62;

Along with the mural, Inglewood HS was treated to freshly painted and redone basketball courts with the Jordan logo and new equipment for the computer labs and screen printing shops.



&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/mural_start.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/mural_start_o.jpg" data-mid="26362667"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/mural_beginning.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/mural_beginning_o.jpg" data-mid="26362679"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/progress_mural.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/progress_mural_o.jpg" data-mid="26362971"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/mural_grouppaint.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/mural_grouppaint_o.jpg" data-mid="26362982"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/detail_wing.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/detail_wing_o.jpg" data-mid="26362923"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/mural_side.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/mural_side_o.jpg" data-mid="26362561"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/jumpman.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/jumpman_o.jpg" data-mid="26363001"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/group_wing.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/group_wing_o.jpg" data-mid="26362576"  border="0" align="left"/&#62;&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/mo_wing.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/mo_wing_o.jpg" data-mid="26362583"  border="0" align="left"/&#62;

&#60;img src="http://payload66.cargocollective.com/1/0/21351/3623421/mural_wing.jpg" width="670" height="448" width_o="960" height_o="643" src_o="http://payload66.cargocollective.com/1/0/21351/3623421/mural_wing_o.jpg" data-mid="26362568"  border="0" align="left"/&#62;</description>
		
		<excerpt>WINGS OF THE FUTURE mural  Partnered with D’Wayne Edwards of NIKE on logo and mural development for Inglewood High School. I hand lettered and painted the mural...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload66.cargocollective.com/1/0/21351/3623421/prt_1360111671.png" />

	</item>
		
		
	<item>
		<title>Los Angeles Kings</title>
				
		<link>http://www.sayhellomo.com/Los-Angeles-Kings</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/Los-Angeles-Kings</comments>

		<pubDate>Wed, 20 Jun 2012 12:45:08 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[integrated]]></category>

		<guid isPermaLink="false">1276066</guid>

		<description>NEW AWESOME COMING SOON!

In the meantime GO KINGS GO!

&#60;img src="http://payload.cargocollective.com/1/0/21351/1276066/badnrad.gif" width="500" height="332" width_o="500" height_o="332" src_o="http://payload.cargocollective.com/1/0/21351/1276066/badnrad_o.gif" data-mid="28661798"  border="0" align="left"/&#62;</description>
		
		<excerpt>NEW AWESOME COMING SOON!  In the meantime GO KINGS GO!  </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/21351/1276066/prt_1340216058.jpg" />

	</item>
		
		
	<item>
		<title>Whole Foods</title>
				
		<link>http://www.sayhellomo.com/Whole-Foods</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/Whole-Foods</comments>

		<pubDate>Wed, 20 Jun 2012 12:45:06 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[integrated]]></category>

		<guid isPermaLink="false">1276070</guid>

		<description>Uniquely Local

THE CHALLENGE:
Diminish the public image of Whole Foods as a Walmart type entity (bad for small businesses and small farms).

THE IDEA:
Show Whole Foods as a daily local market place instead of a conglomerate super market.

Pop up farmers market

Select cities will have a Whole Foods farmers market featuring that area's Local Producers. Shoppers will learn that the farmers market isn't every Saturday, but daily in their local Whole Foods.
&#60;img src="http://payload.cargocollective.com/1/0/21351/1276070/uniquely_local_market.png" width="549" height="369" width_o="549" height_o="369" src_o="http://payload.cargocollective.com/1/0/21351/1276070/uniquely_local_market_o.png" data-mid="18783156"  border="0" align="left"/&#62;

In store local producer items will feature a QR code that when taken from a smartphone, will instantly display about their business and their location to the user. A barcode will appear on screen after the video that, when used, donates 5% of the purchase to the producer.
&#60;img src="http://payload.cargocollective.com/1/0/21351/1276070/uniquely_local_phone.png" width="578" height="416" width_o="578" height_o="416" src_o="http://payload.cargocollective.com/1/0/21351/1276070/uniquely_local_phone_o.png" data-mid="18783169"  border="0" align="left"/&#62;

Before choosing to view the video, you are given the option to view the local producer and info on google maps that features other local producers in the area, the producers info/story, as well as Whole Foods locations.
&#60;img src="http://payload.cargocollective.com/1/0/21351/1276070/uniquely_local_map.png" width="593" height="519" width_o="593" height_o="519" src_o="http://payload.cargocollective.com/1/0/21351/1276070/uniquely_local_map_o.png" data-mid="18783180"  border="0" align="left"/&#62;</description>
		
		<excerpt>Uniquely Local  THE CHALLENGE: Diminish the public image of Whole Foods as a Walmart type entity (bad for small businesses and small farms).  THE IDEA: Show Whole...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/21351/1276070/prt_1303552441.jpg" />

	</item>
		
		
	<item>
		<title>AMPM</title>
				
		<link>http://www.sayhellomo.com/AMPM</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/AMPM</comments>

		<pubDate>Wed, 20 Jun 2012 12:45:04 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[integrated]]></category>

		<guid isPermaLink="false">1276074</guid>

		<description>Secret Menu

THE CHALLENGE:
Raise awareness of the secret menu at ampm. 

THE IDEA:
Plant clues to allow consumers to discover, interact and create their own secret menus through various media.

Loosely based on the hobo code.


Fans &#38; followers of ampm's twitter and facebook pages will discover the secret code campaign and can find which locations are offering the code.
&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_twitter copy.png" width="670" height="541" width_o="670" height_o="541" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_twitter copy_o.png" data-mid="18783934"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_facebook.png" width="660" height="511" width_o="660" height_o="511" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_facebook_o.png" data-mid="6540090"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_secretmenu_map.png" width="660" height="511" width_o="660" height_o="511" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_secretmenu_map_o.png" data-mid="6540095"  border="0" align="left"/&#62;
Select locations will be featuring the secret codes. The special locations will be marked with a rainbow somewhere on the property.
&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_location copy.png" width="670" height="513" width_o="670" height_o="513" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_location copy_o.png" data-mid="18784003"  border="0" align="left"/&#62;
The codes and item combos will change throughout the day. Codes will be placed on the shelf tags and items.
&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_cheddarsunrise copy.png" width="670" height="429" width_o="670" height_o="429" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_cheddarsunrise copy_o.png" data-mid="18784034"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_gentleman.png" width="640" height="454" width_o="640" height_o="454" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_gentleman_o.png" data-mid="6540132"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_heatmeat.png" width="670" height="346" width_o="728" height_o="377" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_heatmeat_o.png" data-mid="6540134"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_4amloko.png" width="639" height="455" width_o="639" height_o="455" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_4amloko_o.png" data-mid="6540135"  border="0" align="left"/&#62;
Upon purchasing the select combo items, you are notified you've unlocked the secret code. You can then take a picture and share on ampm's facebook page.&#60;img src="http://payload.cargocollective.com/1/0/21351/1276074/ampm_receipt copy.png" width="670" height="453" width_o="670" height_o="453" src_o="http://payload.cargocollective.com/1/0/21351/1276074/ampm_receipt copy_o.png" data-mid="18784072"  border="0" align="left"/&#62;
receipt copy:
CONGRATS
You've unlocked the secret code!
Enjoy the 5% discount. Take a pic &#38;
share your combo creation on
facebook.com/ampm</description>
		
		<excerpt>Secret Menu  THE CHALLENGE: Raise awareness of the secret menu at ampm.   THE IDEA: Plant clues to allow consumers to discover, interact and create their own secret...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/21351/1276074/prt_1303554059.jpg" />

	</item>
		
		
	<item>
		<title>Land Rover Ronin</title>
				
		<link>http://www.sayhellomo.com/Land-Rover-Ronin</link>

		<comments>http://www.sayhellomo.com/following/sayhellomo.com/Land-Rover-Ronin</comments>

		<pubDate>Wed, 20 Jun 2012 12:45:00 +0000</pubDate>

		<dc:creator>Say Hello Mo!</dc:creator>
		
		<category><![CDATA[integrated]]></category>

		<guid isPermaLink="false">1276071</guid>

		<description>Collaboration with Transportation Designer: Mike Churchill

THE CHALLENGE:
Invent an advertising campaign for a car that is still in concept form, with the designer of the vehicle.

THE IDEA:
Sell a luxury utility to today's young professional.


Print - Magazine (feat in GQ, Wired magazines)
Ad featuring QR code that directs reader to a video of the car in action and a feature that allows you to "drive" the car.

Copy / VO:
The re-introduction of the open cab fills a much needed segment in it's current line up. But it's more than just adding a bed to a Rover, it's about only needing space for your coffee during the week, and a full sized bed to haul on the weekends. It's about having the freedom to choose.

So, here's to the weekends.

&#60;img src="http://payload.cargocollective.com/1/0/21351/1276071/LR_1.png" width="670" height="433" width_o="742" height_o="480" src_o="http://payload.cargocollective.com/1/0/21351/1276071/LR_1_o.png" data-mid="6539813"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/0/21351/1276071/LR_2.png" width="670" height="433" width_o="742" height_o="480" src_o="http://payload.cargocollective.com/1/0/21351/1276071/LR_2_o.png" data-mid="6539814"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/21351/1276071/ronin_magazine_incontext.jpg" width="670" height="437" width_o="2048" height_o="1337" src_o="http://payload.cargocollective.com/1/0/21351/1276071/ronin_magazine_incontext_o.jpg" data-mid="6539879"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/21351/1276071/ipad_ad copy.png" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/0/21351/1276071/ipad_ad copy_o.png" data-mid="18783466"  border="0" align="left"/&#62;
Viewers can enjoy mapping their destination and driving the route as well as view the Ronin in action off-roading. For showing interest in the model, you are given a free limited edition download for Navigon, off road edition.
&#60;img src="http://payload.cargocollective.com/1/0/21351/1276071/ipad_videodirections copy.png" width="670" height="482" width_o="670" height_o="482" src_o="http://payload.cargocollective.com/1/0/21351/1276071/ipad_videodirections copy_o.png" data-mid="18783509"  border="0" align="left"/&#62;</description>
		
		<excerpt>Collaboration with Transportation Designer: Mike Churchill  THE CHALLENGE: Invent an advertising campaign for a car that is still in concept form, with the designer...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/21351/1276071/prt_1303553175.jpg" />

	</item>
		
	</channel>
</rss>